Although not as strong as some others on this list, the fact that it is often so critical to white decks has helped it to join this list
Memory Lapse is also pretty much a hard counter when used to force something through and/or when you can win the game in that turn as a result, a little like Pact of Negation
Certain sets have shown strong sealed value retention - particularly OP-03 (Pillars of Strength) and OP-06 (Twin Champions)
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When you can consistently drop this monster on turn three, it starts looking a lot more attractive
It's pricey both to put onto the battlefield and to activate its ability, but it's worth doing turn after turn where you can cycle through a bunch of creatures for huge value swings that can end games on the spot if done correctly
